每年都有数以千计的新产品涌入加拿大市场,让消费者应接不暇,每种品牌都宣称自己是最好的:低脂、高营养,无菌包装,抗衰老...但是产品投放市场后好与不好,最终决定权掌握在顾客手中。
2005年,最佳新产品(The Best New Product)评选公司在对全国10,000名顾客调查后,评出39种日用品中的最佳品牌,这些日用品包括最好的新型洗发水、调味品及男性个人护理用品等。当然获得赞誉的不仅仅是新产品,就连销售产品的百货店也广受好评。
加拿大独立杂货商联盟(The Canadian Federation of Independent Grocers 简写,CFIG) 评选出了05全国信誉最好的杂货店,其中万锦市the Longo’s被评为安省最受欢迎百货店奖,经理Vince Tortorici谈到成功经营的秘诀时说:“顾客至上是首要原则,我们的信条是始终保证顾客满意购物。”
以下为加拿大市场上39种日用品的最佳品牌:
食品类:
果汁(Juice): Ocean Spray 100% Juice Blend
不含酒精的饮品(Light Beverages): Ocean Spray Light Cocktails
纯净水(Water): Nestle Pure Life Naturally Fruit Flavoured Water Beverage
奶制品(Dairy): Gay Lea Nordica Cottage Cheese with Fruit
薯片(Chips): Old Dutch Restaurante Multigrain Premium Tortilla Chips
调味品(Spreads and Toppings): Becel with Bertolli Olive Oil
面食(Pasta): Olivieri Nutriwise Ravioli Grilled Chicken a la Orange
冷冻预制食品(Frozen Prepared Foods): Stouffer’s Bistro Flatbread
调味酱(Sauces and Dressings): Renée’s Gourmet Wellness Dressings
谷类(Cereals): Kellogg’s Special K Vanilla Almond
巧克力(Bars): Kellogg’s All Bran Bars
快餐(Snacks): Schneider’s Smart Lunch
素食(Vegetarian Foods): Yves Veggie Cuisine Spicy Italian Veggie Sausages, Schneider’s Oh Naturel!
个人护理用品(Personal Care):
清洁剂(Cleansers): Garnier Skin Naturals Fresh Complete Cleansing Cloths
护肤品(Skin Care): Nivea Visage Gentle Eye Makeup Remover
防衰老用品(Anti-aging): Curel Restore & Revive Age-Defying & Firming Moisturizing Lotion
洗浴用品(Body Wash): Softsoap Shea Butter Body Wash
唇膏(Lip Care): Labello SOS Balm
眼影(Mascara and Eye Shadow): Almay Intense i-Colour Powder Shadow
化妆品(Make Up): Maybelline New York Dream Matte Mousse
药品(Medicines): Children’s Tylenol Meltaways
维生素营养品(Vitamins and Supplements): o3Mega + Think
纤维素(Fibre): Satisfibre +
头发定型剂(Hair Styling): Garnier Fructis Style XXL Volume Thickening Mousse
染发剂(Hair Colouring): Nice ‘n Easy with ColourSeal Gloss
洗发水(Shampoo and Conditioner): Garnier Fructis Sleek & Shine Fortifying Shampoo
女士防汗用品(Female Antiperspirant): Lady Speed Stick 24/7
女用脱毛用品(Women’s Shaving): Schick Quattro for Women, Gillette for Women Venus Disposable 3-pack Razors
口腔护理品(Oral Care): Oral-B Pulsar
香皂(Hand Soap): Softsoap Kitchen Fresh Hands
男用个人护理品(Men’s Personal Care):Mitchum Cool Dry For Men
儿童护肤品(Baby Care): Kandoo Hand Soap
家庭日用品(Household Care):
普通清洁类产品(General Cleaning Products): Pledge Multi-Surface Clean & Dust Wipes
餐具洗涤剂(Dish Cleaning): Palmolive Oxy Plus
空气清新剂(Air Fresheners): Febreze Allergen Reducer
Paper, Plastic and Foil: Ziploc Twist-n-Lock Containers
洗衣用品(Laundry Supplies): Tide to Go
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